The Karrot Journal
Marketing in 2026, without the hype.
SEO, AEO, GEO, AI search and the stuff agencies don't bother explaining. Plain English, interactive flow charts, real answers.
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01Search Strategy 9 min read
What's the difference between SEO, AEO and GEO marketing?
SEO, AEO and GEO — same letters, very different jobs. Here's the real difference, without the hype, with an interactive flow chart to pick the right one for your business.
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02AI Search 8 min read
Do I really need AEO if I already have SEO?
Short answer: maybe — but not for the reasons agencies keep telling you. Here's when AEO actually matters, when to ignore the hype, and an interactive decision flow.
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